arghyle

A pretty interesting situation is unfolding, at least for those of us who follow internet happenings and the advertising world. It’s all kind of hard to follow but here is how it seemed to have happened. [BTW, it is a few interesting stories rolled into one, not one big one.]

1. Nick Douglas is no longer the editor of Valleywag. There is no official word on him being fired or quitting, but he did not make many friends during his tenure there, so who knows…
2. Nick Douglas is replaced with Nick Denton, the guy who run Gawker Media, an internet powerhouse.
3. Denton posts about Federated Media’s loss of Fark (FM will apparently only be selling remnants) to Maxim’s advertising team. Denton alludes to the possibility of FM losing Digg in the future, just like what happened when Reddit was acquired.
4. Battelle responds.

Definitely worth a read if you find any of this even vaguely interesting or you know the names of the characters involved. I was not too impressed with Denton’s post on Valleywag, he took a number of pretty personal swipes at Battelle including calling his book “sycophantic”. It seems like Denton is picking up where Douglas left off, but instead of being childish and rumor-mongering, he is just trying to be offensive. Or maybe he is just not a John Battelle fan, I guess we’ll see…

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